About the ODP

Sherrie Brach, Board Secretary


Sherrie Brach

Sherrie Brach is the Chief Executive Officer of United Way of Greater Richmond & Petersburg. She leads a United Way that generates more than $20 million annually to help address critical human service needs. She has led the local United Way through a major transformation resulting in priority focus on addressing the needs of Children and their Families, the Homeless, and Older Adults. She has led the development and implementation of a regional Success by Six Initiative that works to ensure school readiness for young children, and in the development of Homeward, a regional coordinating entity to eliminate homelessness. She has helped to lead the implementation of the Virginia 211 system, which provides information and referral sources for people all across the region. Sherrie has served in the role of Chief Operating Officer, Vice President of Resource Development and Campaign Director at this United Way.

Sherrie has over 20 years of experience in the United Way system including seven years in Tacoma, Washington as Campaign Manager and Vice President of Marketing and Resource Development. Before joining the United Way system, Sherrie was the Director of Community Affairs for the Department of Defense in Germany, Director of Marketing for a local McDonald’s franchise in Oklahoma, and Director of Development for the American Lung Association of West Virginia.

Richmond Service Area:
Sherrie currently serves on the Boards of Central Virginia Better Business Bureau Board, Homeward, Leadership Metro Richmond, and various other committees. Sherrie was also selected as a Fellow for the Urban Health Initiative, supported by the Robert Wood Johnson Foundation, 2007 YWCA Outstanding Womens Awards recipient, and a graduate of Leadership Metro Richmond.

Sherrie holds a Bachelors degree in Public Relations from West Virginia University.